Purpose of cleanliness

Different types of waste are disposed of on streets, parks, rivers, etc, which are then burnt and spread toxic gases and smoke over residential areas, producing detrimental effect on public health. The heaps of garbage everywhere in the country are one of the major problems these days. The increasing use of disposable materials and packaging are all contributing to an increase in the amount of waste being created.

Solid waste generation in Pakistan ranges between 0.283 and 0.612 kg/capita/ day and the waste generation growth rate is 2.4 per cent per a year (Draft Environmental Assessment Report, Stockholm, November 1993).But in 2005, according to the Pakistan Environmental Protection Agency; the average rate of waste generation from all types of municipal controlled areas varies from 1.896 to 4.29 kg/house/day in some major cities.

Presently it is estimate that 54,888 tons per day of solid waste is generated in Pakistan. The ministry of environment undertook study during 1996 on “Data collection for preparation of Solid Waste Management in eight selected cities of Pakistan”. According to this study the rate of waste generation on average from all types of Municipal controlled areas varies from 0.283 kg/capita/day to 0.613 kg/capita/day or from 1.896 kg/house/day to 4.29 kg/house/day in all those selected cities.

This clearly shows that the increase in waste generation is getting much higher every year. However, no proper and effective strategy has been devised so far to tackle waste in Pakistan. The main and most important purpose to choose this topic for campaign is that, we regularly observe in our surroundings that people not care for the cleanliness of their environment; people usually clean their own houses and their own places but they do not care for the cleanliness of the public places, streets, roads, educational institutions.etc. We choose this topic because it’s a very common problem in Pakistan. We are always seeing people throwing garbage at streets, road, public places, hospital, educational institutions etc. Plastic shopping bags are dangerous for the environment, so to aware the people not to use plastic shopping bags instead of this they have to use shopping bags made with paper.

People usually clean their own houses and not care for the garbage outside their homes and in streets. One of the purposes of this campaign is that to motivate the people not only clean their houses but also care for the cleanliness of their country.Rules are also made for cleanliness but people don’t follow them. Most of the time, people do not aware from these rules, our campaign purposes is that too aware the people from these rules. If there are strong rules and people have seen exemplary punishments or they have to pay fines for violation then they will definitely follow the rules to clean their community.

Many projects are there, but they are not enough to aware people. These projects are launched to clean cities, districts, educational institutions etc but there is lack of strong awareness campaigns to compel them to keep their environment clean. Due to this we are going to make a strong campaign which can help to aware the people and people not only clean their own places but also care the cleanliness of their surroundings.